Yves Behar, Founder of Fuseproject

Episode Overview

Among other topics, Yves discusses the following issues with Metis Strategy:

• His beginnings in design, his influencers, and how he places design at the intersection of commerce and culture
• Apple’s role in the evolution of the concept of distinct design identities
• How Fuseproject engages clients like Jawbone and Herman Miller in order to craft contextualized designs
• Fuseproject’s notable collaborative approach to design, and the role of universities in fostering this collaboration
• Yves’ perspective on how to make a design successful across cultures
• His inspirations and current work, including the upcoming launch of SmartLab from one of his many startups, August
• Eye on trends: The growing importance of industrial design for businesses, and institutes of higher education enabling more people to learn about industrial design through targeted programs

Yves Behar’s Biography

Yves is a design entrepreneur and the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999. He is also Chief Creative Officer at Jawbone, where for the last 11 years his products, brand, and communications work has helped the company become a leader in wearable and audio consumer electronics. Yves is also the Creative Co-Founder of OUYA, an open sourced gaming platform, and is Co-founder of start-up August, a next generation home entry system.

His other collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Prada, and many others have received international acclaim. Yves’ works are included in the permanent collections of museums worldwide, and he is a frequent speaker on design, sustainability, and business topics

Yves has a bachelor of science degree in Industrial Design from the Art Center College of Design in Pasadena, California.

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