Driving Legendary Customer Service Through Technology with Tractor Supply Executive Rob Mills

Rob Mills is the Executive Vice President, Chief Technology, Digital Commerce, and Strategy Officer of Tractor Supply Company, a role he's held since August 2018. Tractor Supply Company is a retailer of products that earns roughly $13 billion in annual revenue and focuses on home improvement; agriculture; lawn and garden maintenance; as well as livestock, equine, and pet care. The company serves customers from across disciplines including recreational farmers and ranchers, pet owners, and landowners. In his role, Rob's responsible for leading teams and building technology platforms to support the growth of all business functions, overseeing e-commerce, and coordinating the company's long-term strategy. He previously served as Senior Vice President and Chief Information Officer from 2014 to 2018, and prior to that was the Chief Information Officer of Ulta Beauty.