Broadridge CDO Rob Krugman Talks Disruptive Innovation, Design Thinking, & AI

May 11, 2023

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About the Guest

Rob Krugman

Chief Digital Officer of Broadridge Financial Solutions

Rob Krugman is the Chief Digital Officer of Broadridge Financial Solutions, a global FinTech leader with $5.7 billion in annual revenue that offers communications, technology, and data and analytics solutions that help transform clients' businesses. Rob has held his role for seven of the thirteen years he's been with Broadridge. In that role, he leads digital strategy, design thinking, and innovation. He is also passionate about the topic of intrapreneurship, bringing the concepts of entrepreneurship inside the company.

Episode Overview

766: Rob discusses the concept of intrapreneurship, bringing an entrepreneurship mindset to within the organization, and how this concept has helped drive innovation at the company. He talks about the innovation teams he has built, the design thinking and storytelling they bring to the innovation process, and how they collaborate with the rest of the business. Finally, Rob looks ahead at the value potential of emerging tech trends like ChatGPT and generative AI as well as reflects on the keys to his success.

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