How Blue Cross Blue Shield of Minnesota is Transforming Healthcare with AI & Data

March 13, 2025

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About the Guest

Melissa Flicek

Chief Information Officer at Blue Cross Blue Shield of Minnesota

Melissa Flicek is the Chief Information Officer of Blue Cross Blue Shield of Minnesota, overseeing technology, data strategy, cybersecurity, and AI implementation. With a career spanning retail, medical devices, and healthcare, she previously served as CTO and SVP of Consumer Technology at Optum. At BCBS Minnesota, she leads digital transformation efforts, consolidating data architectures and implementing AI solutions to improve patient experiences and healthcare efficiency.

Episode Overview

How is AI revolutionizing healthcare? In this episode of Technovation, Melissa Flicek, CIO of Blue Cross Blue Shield of Minnesota, joins host Peter High to explore how the nearly 100-year-old healthcare giant is leveraging AI and data analytics to enhance patient experiences and operational efficiency.

With $15B+ in annual revenue, BCBSMN is modernizing its technology infrastructure, implementing AI-powered automation to streamline patient interactions, and consolidating data into a single-source architecture to ensure consistency across all touchpoints. Melissa shares how these innovations are improving customer service, optimizing clinical workflows, and supporting predictive healthcare modeling to help lower costs.

Key topics include:

How BCBSMN is using AI to accelerate patient approvals and improve decision-making
The role of data governance in ensuring AI-driven healthcare is accurate and ethical
How predictive analytics is helping employers proactively manage rising healthcare costs
The future of AI-driven patient engagement, clinical automation, and digital healthcare experiences

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