788: Laura discusses the modernization efforts that she is helping to drive at the company. She provides insights on aligning IT with business objectives, the democratization of data, and the development of a comprehensive 360-degree view of the customer. Laura talks through the five pillars of growth as a part of Macy’s modernization and the company’s approach to personalized customer experiences which includes leveraging data and AI/ML. Finally, she reflects on her pathway to board membership, the keys to her career success, and the trends in technology that are on her radar.
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“"We have invested in our digital experience. Lots of investment in terms of making our e-commerce site more effective, more efficient, a better customer experience, easier transactions, better imagery, better searches, and we've partnered with the likes of Google to help with that.""
