915: Consumer insights are the lifeblood of any company, enabling them to optimize product availability, personalize marketing, and enhance customer experiences through direct-to-consumer channels and loyalty programs. In this episode of Technovation, Peter High interviews John Gigerich, Chief Information Officer of Keurig Dr Pepper. John shares insights into the 2018 merger between Keurig and Dr Pepper, which created a beverage powerhouse, and discusses his role in integrating the companies’ IT systems while ensuring cybersecurity. He elaborates on Keurig Dr Pepper’s digital transformation journey, covering cloud migration, intelligent automation tools like RPA and AI, and the company’s data-driven approach to consumer insights that optimize product offerings and marketing strategies. John also provides a fascinating look into the company’s supply chain optimization initiatives and the role of the digital value chain. Finally, he highlights the importance of ROI in IT investments and shares his excitement for AI and data-driven innovation at KDP.
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“"[We have] a whole insights team that's part of marketing which does a bunch of heavy lifting with actual interviews and focus groups. All that data starts to filter into our processes and allows us to gain those deeper insights of our consumers.""
