Talent Strategy with World Fuel Services COO Jeff Smith

April 6, 2020

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About the Guest

Jeff Smith

COO of World Fuel Services

Jeff Smith is the Chief Operating Officer of World Fuel Services, a global leader in marine, aviation, and land refueling with nearly $40 billion in revenue. As COO, Jeff is responsible for global operations as well as financial operations and shared services that support the company’s line of business segments. Before joining World Fuel Services, Jeff was CIO at IBM and a C-level executive at more than 6 other companies including Suncorp, Majitek, and Telstra.

Episode Overview

446: World Fuel Services COO Jeff Smith discusses the form that digital transformation has taken at World Fuel Services. Jeff talks about how the company’s updated data systems now allow for customer and supplier information to be processed digitally and how applications of artificial intelligence and machine learning are improving the company’s operating margins and the customer experience. We also discuss how Jeff went about evaluating what needed to change in the company, and how he used the concept of job content to attract the necessary talent to drive change. We end our discussion with Jeff’s outlook on the importance of cloud capabilities in digital transformation.

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