Jay Brodsky, Chief Information Officer of the Atlantic Media Company

Episode Overview

Among other topics, Jay discusses the following issues with Metis Strategy

• The unique dynamics of being a CIO at a media company
• How to structure an IT department responsible for similar sub-divisions with very different needs
• The way in which the role of CIO must straddle an IT position and a business position and the necessity of IT leaders to work with the business to translate their needs into IT reality
• The wealth of opportunities and challenges that the internet and social media have presented to a traditional magazine, which has needed to be agile in staying relevant
• The way in which Atlantic Media has tried to stay in touch with its customers amid a world of Google-filtered searches and other competition
• The excitement around cloud computing and the possibilities it holds for the future of IT

Jay Brodsky’s Biography

Jay is the chief information officer of the Atlantic Media Company, a privately-held publisher of some of the most influential media outlets in America, including the 150-year-old Atlantic Monthly, the National Journal, and Government Executive. The enterprise reaches 1.5 million opinion leaders and decision makers across the ranks of business, politics, government, media, and academia. In his role as CIO, Jay heads all technology efforts, including a rapidly expanding web-development operation.

Prior to his time at Atlantic Media, Jay held the role of director of digital media at National Public Radio, where he oversaw application development, systems infrastructure, and audio production at their online properties. He also spent eleven years at Tribune Media Services, the content-licensing and entertainment-data aggregation unit of Chicago-based Tribune Company, where he rose to the level of vice president for technology. Jay has also served as General Manager for NewsCom, a web-based photo-licensing business.

Jay holds an MBA from Northwestern University’s Kellogg School of Management and a bachelor of science degree from the University of Pennsylvania.

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