SYKES Chief Strategy & Marketing Officer Ian Barkin

February 10, 2021

More Ways to Listen

LISTEN TO PODCAST

Subscribe on Your Favorite Platform

Other Platforms

About the Guest

Ian Barkin

Chief Strategy & Marketing Officer of SYKES

Ian Barkin is the chief strategy & marketing officer of SYKES, a $1 billion customer experience management company. In this role, Ian helps drive SYKES digital initiatives and industry influence. Ian is also the moderator of OneTakeLive, a program in which he interviews a variety of digital leaders in both podcast and in video formats. Ian previously co-founded Symphony Ventures, which was acquired by Sykes in 2018.

Episode Overview

531: SYKES chief strategy & marketing officer Ian Barkin discusses

How SYKES leverages technology inside the company
How SYKES uses data to deeply understand the buyer and design the best solutions for them
Some of the ways in which companies are mismanaging customer experience management
Why Ian believes RPA will be a foundation to organizational transformation for years to come
The major differences between RPA and AI/ML
The dangers of using intelligent automation capabilities, such as AI, too soon
Ian’s career path from strategy consulting, to business process outsourcing, to founding Symphony Ventures, to the C-suite of SYKES

Podcast: Play in new window | Download