George

Corbin,

SVP

of

Digital

at

Marriott

International

Episode

Overview

Among other topics, George discusses the following issues with Metis Strategy:

• Marriott’s place among the highest revenue earners by a digital channel
• The maturity curve and the challenge of disruption for incumbent companies
• Advantages that incumbents have over startups in evolving industries
• Disrupting your own organization
• The millennial mindset that spans across multiple age demographics
• Leading and managing a transforming organization
• The impact of Airbnb on the hospitality industry
• Adapting across an organization to fundamental shifts in customers’ needs and expectations
• The influence of culture and existing operating models on a company’s management of digital disruption
• Marriott’s embracement of the localization of the travel experience
• Characteristics of a successful Chief Digital Officer
• Building alliances and coalitions to drive and support change
• Using pilot programs to de-risk change for internal and external partners
• Messaging as a service, not marketing

George Corbin’s Biography

George is the Senior Vice President of Digital for Marriott International, a $17 billion hospitality company. George is responsible for Marriott.com and Marriott Mobile, which last year accounted for over $13 billion in gross combined digital sales. He is also leading the effort to digitally transform the on-property guest experience across Marriott’s almost 6,000 properties in over 100 countries.

Prior to his current position, George was Vice President of Global E Commerce at Marriott. Before joining the Marriott organization, George was the Managing Director and VP of iXL/Scient, a global internet consulting agency.

George earned an MBA from Harvard Business School and a bachelor’s degree from the University of California, Davis.

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