Emerson Spartz, CEO of Spartz Media

Episode Overview

Among other topics, Emerson discusses the following issues with Metis Strategy:

• Emerson’s entrepreneurial spirit and his founding of MuggleNet at a very young age
• His educational background, the rationale behind his early home-schooling, and his attendance at college despite the archetype of young entrepreneurs skipping higher education
• Common characteristics of successful people and positive influences to Emerson
• The science of virality; how Emerson became enamored with the idea of media influence, how Spartz media utilizes it today for generation of its content, and whether viral media represents a change in the future of media consumption
• How businesses should be viewing virality
• His take on future parenting responsibilities

Emerson Spartz’s Biography

Emerson is the CEO of Chicago-based Spartz Media Inc., one of the fastest growing digital media publishers with 18 websites, including GivesMeHope, OMGFacts, and Dose.

Emerson gained fame at the age of 12, when he founded MuggleNet, which was at one time the world’s largest Harry Potter website.  MuggleNet eventually attracted 50 million page views per month, and spawned the most listened to podcast in the world. Along the way, Emerson met author JK Rowling as a representative of the Harry Potter fandom.  Emerson has written a number of books related to the various sites that he has created, as well.

Emerson graduated from the University of Notre Dame with a bachelor’s degree in management from the Mendoza College of Business.

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