How to Become Famous: Harvard Professor Cass Sunstein on the Concept of Fame, Beatlemania, Taylor Swift, and Other Insights from His Latest Book

Cass Sunstein is the Robert Walmsley University Professor at Harvard, one of only 25 professors at Harvard who carries the University Professor Distinction. Cass is also the founder and director of the program on Behavioral Economics and Public Policy at Harvard Law School. From 2009 to 2012, Cass was administrator of the White House Office of Information and Regulatory Affairs. He would subsequently serve on the President's Review Board on Intelligence and Communications Technologies and on the Pentagon's Defense Innovation Board. In 2018, Cass received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for Law and Humanities. In 2020, the World Health Organization appointed him as chair of its technical advisory group on Behavioral Insights and Sciences for Health. Cass has authored hundreds of articles and dozens of books. The books include Nudge: Improving Decisions About Health, Wealth, and Happiness, Noise: A Flaw in Human Judgement, and Sludge: What Stops Us from Getting Things Done and What to Do about It. His latest book is How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be.