Ameren CIO/CDO on Frictionless Digital Customer Experiences

August 23, 2021

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About the Guest

Bhavani Amirthalingam

Chief Digital Information Officer of Ameren

Bhavani Amirthalingam is the Senior Vice President and Chief Digital Information Officer of Ameren. Ameren is a roughly $6 billion revenue St. Louis-based company with 2.4 million electric customers and more than 900,000 natural gas customers in a 64,000 square mile area that it covers. Prior to Ameren, she served as the Chief Information Officer of North America for Schneider Electric and also as a technology executive at World Wide Technology. She was also recently named one of the 50 innovative technology leaders by Forbes.

Episode Overview

587: In this interview, Bhavani Amirthalingam, Chief Digital Information Officer of Ameren, focuses on the digital customer experience. Bhavani describes how she sees the evolution of customer needs and the importance of providing frictionless digital experiences. She shares how Ameren has navigated the expansion of digital channels and the growing number of digital transactions that the company has seen. Bhavani also provides some insight into how she looks at balancing taking on risk and risk management that goes into innovation, the way Ameren has organized a centralized group integrating both IT and OT, and trends in technology she looks forward to.

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