How L'Oréal Uses A.I. and V.R. to Become a Leader in Beauty Tech

July 1, 2021

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About the Guest

Barbara Lavernos

Deputy Chief Executive Officer in charge of Research, Innovation, and Technology at L’Oréal

Barbara Lavernos is the Deputy Chief Executive Officer in charge of Research, Innovation, and Technology at L’Oréal, a global cosmetics and Beauty Tech company consisting of 36 different brands. In this role, Barbara is responsible for overseeing roughly 6,000 science and technology experts worldwide working to create cutting-edge technologies to invent the beauty of the future. As a part of her 30-year career at L’Oréal, Barbara has previously served as President of Research, Innovation, and Technology; Chief Technology and Operations Officer; and Executive Vice President of Operations; among other leadership roles.

Episode Overview

572: In this interview, Barbara Lavernos, Deputy Chief Executive Officer in charge of Research, Innovation, and Technology at L’Oréal, discusses the intersection of technology and cosmetics and the evolution of what Barbara calls “Beauty Tech.” We cover how L’Oréal aims to develop personalized and innovative beauty products, services, and devices at scale through the use of artificial intelligence, data, and virtual reality. Barbara shares how the pandemic was a catalyst for digital transformation, e-commerce, and virtual customer experiences, and why business leaders are becoming more tech- and data-savvy. Finally, we discuss the importance of diversity and inclusion in leadership positions.

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