MGM Resorts International President of Commercial & Growth Atif Rafiq

October 12, 2020

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About the Guest

Atif Rafiq

President of Commercial & Growth at MGM Resorts International

Atif Rafiq is the president of Commercial and Growth at MGM Resorts International, the third-largest provider of live entertainment in the United States with revenues exceeding $12 billion annually. In this role, Atif is focused on developing new customer experiences, business models, and revenue streams, and he also oversees current revenue streams including commercial, digital, sales, and marketing. Prior to joining MGM, Atif was CDO & global CIO of Volvo Cars. Before Volvo, Atif spent time at McDonalds where he was the first Chief Digital Officer in the Fortune 100.

Episode Overview

493: MGM Resorts International President of Commercial & Growth Atif Rafiq discusses

Atif’s purview in his role
MGM’s expansion into digital services
Viva La Office, an offering the company has developed to encourage people to work and live from Las Vegas during the pandemic.
The company’s response to COVID-19, including the digital and contactless experiences the company has swiftly put in
How the customer conveniences created by COVID are sticky and will remain long term
The company’s Seven-Point Safety Plan aimed to keep customers and employees safe during the pandemic
How COVID has resulted in far more agility inside companies
CONBODY, a digital fitness started by a formerly incarcerated person with formerly incarcerated instructors