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Episode 913

Reynolds American’s Digital Transformation Towards Reduced-Risk Products

October 7, 2024
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About the Guest

Aaron Gwinner

SVP & Chief Information Officer of Reynolds American
Aaron Gwinner is the Senior Vice President and Chief Information Officer (CIO) of Reynolds American, a subsidiary of British American Tobacco. In his role, Aaron has led significant digital and cloud transformation initiatives to modernize the company's operations and support its goal of reducing the health impact of its products. Before joining Reynolds American, Aaron held multiple leadership positions at The Coca-Cola Company over a span of 20 years, including CIO roles for marketing and digital and for regions such as Eurasia and North Asia. His expertise in technology and international business has been instrumental in reshaping Reynolds American’s IT landscape.

Episode Overview

913: In this episode of Technovation, host Peter High interviews Aaron Gwinner, Senior Vice President and Chief Information Officer of Reynolds American. Aaron discusses the company’s ambitious goal to reduce the health impact of its products by transitioning customers away from traditional cigarettes to lower-risk alternatives like vaping. He explains how technology plays a critical role in this transformation, including a significant cloud migration effort aimed at centralizing data and improving operational efficiency. Aaron also shares insights on the evolving challenges of cybersecurity and the potential of generative AI to improve employee productivity and supply chain management. Drawing on over two decades of experience at The Coca-Cola Company, Aaron reflects on how his international career has informed his approach to leadership at Reynolds American. Tune in to hear more about Reynolds American’s digital transformation, its mission to build a better tomorrow, and the key role of IT in achieving this vision.

““Digital can play a huge role in making sure that we're restricting access to those products and ensuring that no marketing materials go to the wrong person.”"

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